Elevating Hyperia’s Brand to match its AI innovation
When I joined Hyperia, their AI-powered technology was already transforming how users extract and summarize key insights from meetings and videos. However, their brand needed a refresh, one that felt more approachable while maintaining its strength and consistency.
A core element of their identity, the “Diamond”, was inspired by The Dark Side of the Moon album artwork. This perfectly mirrored Hyperia’s process: raw conversations entering the system and emerging as clear, structured insights. My role was to refine and amplify this concept, ensuring the brand visually reflected the sophistication of its technology.